Eco-Business

Southeast Asia's largest ride-hailing firm says the name change harmonises its branding across its markets. It refuted charges by non-profit RimbaWatch that the decision was made to avoid scrutiny for greenwashing amid looming EU regulatory changes.

Microsoft CEO announcing first data centre in Thailand 2024

Before US tariffs, an AI-fuelled data centre boom had spurred tech giants to make big renewables bets in the region. Mounting uncertainty is prompting a "wait and see" approach, though the long game hinges on local policies, say experts.

The year is likely to see cooperation between China and the European Union become more important, but both sides will have to carefully navigate developments that could lead to more trade friction. Transition finance is expected to grow.

Trump 2.0 promises to add to the uncertainties that chief sustainability officers have had to tackle over the last year. Sustainability became harder to sell in the boardroom, and in Asia, the talent crunch is still a problem.

By Robin Hicks

By Gabrielle See

By Robin Hicks

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The rise of 'greenhushing' – when companies downplay environmental risks for financial or political reasons – reflects not just changing communications strategies, but rising tensions between competing priorities. By Bertrand Badré and Thomas Crampton

Instead of backtracking on net zero, companies are retracting unsubstantiated carbon neutrality claims – a positive development. By John Lang

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A growing number of companies are admitting that they can't meet their sustainability targets. Has the era of "corporate vulnerability" begun, where companies are more honest about their sustainability progress?

While some companies greenhush, others are upfront about their inability to meet sustainability targets. Eco-Business asked experts at the Ecosperity conference if it pays for businesses to be "vulnerable" about sustainability progress.

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Some data sources indicate that greenwashing could be declining after years of rising incidences of problematic sustainability claims.

Despite a decline in cases of greenwashing, academic Kim Schumacher tells the EB Podcast that the problem isn't going away, it's just taking on a different form as companies roll back sustainability commitments.

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